Tag ~brand management

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techcrunch permalink column startups brand management cmo ec column ec marketing tech marketing product marketing

One CMOs honest take on the modern chief marketing role

Apolloio taps 32M to make the process of B2B sales more intelligent

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Smart growth tactics can put accountbased marketing within reach for startups and SMBs

Leanplum acquired by Clevertap as retention marketing platforms consolidate

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How to acquire customer research that shapes your gotomarket strategy

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How to hire and structure a growth team

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Tracksuit raises 5M to make brand tracking more accessible

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Brands that hyperpersonalize will win the next decade

Ecommerce aggregator Merama gets its horn after just 12 months in business

Ometria raises 40M C round to automate CRM for retailers

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American Airlines starts trialing Google Nest Hubs as translators in its lounges

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What does the future look like for ecommerce aggregators

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Even startups on tight budgets can maximize their marketing impact

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Heirlume raises 138M to remove the barriers of trademark registration for small businesses

EnquireLabs aims to pull back the curtain on consumer behavior

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Will the 2020s be online advertisings holistic decade

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Verified Expert Brand Designer: Studio Rodrigo

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Helping banks refine sales pitches and customer service Minneapolisbased Total Expert raises 52 million

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Develop a buyers guide to educate your startups sales team and customers

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Andreessen Horowitz funds Vitallys 9M round for customer experience software

Endgame grabs another cash infusion as productled growth momentum builds

Consumers and data are driving changes in the insurance sector: Where are we headed

Collect and leverage zeroparty data to personalize marketing and drive growth

2 exercises that will bring your brand persona to life

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Is your products AI annoying people

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

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Videos lead brand creative growth with 3x increase since 2017

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5 questions startups should consider before making their first marketing hire

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6 steps to reduce churn for highvolume subscription companies

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How to improve retention growth marketings golden metric

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Romanian marketing expert Robert Katai explains how to get the most out of your content

Whats driving the global surge in retail media spending

When to ditch that nightmare customer before they kill your startup

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Australian growth marketing agency Ammo helps startups calibrate their efforts

Led by exAmazonians Acquco raises 160M to buy and scale ecommerce businesses

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Experts Weekly: Microsegmentation PMF experiments and personalized shopping

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No code tool maker Heyflow nabs 6M to fix your customer conversions

Slowdown or not Chinas luxury goods still seeing highend growth

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Carve out a place for your brand with a positioning statement

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Upscribe raising 4M wants to drive subscriptionfirst DTC brand growth

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Customer feedback is a development opportunity

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Create target customer personas to develop successful growth strategies

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From startups to Starbucks: The embedded API opportunity

During a downturn sales teams should think like product managers

Brand is more than meets the eye

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Use creative automation software to amp up your brands lowerfunnel assets

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To fully embrace productled growth build a strong product ops team

Customer experience startup Clootrack raises 4M helps brands see through their customers eyes

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Tackling touchpoints on your customers path to purchase

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4 proven approaches to CX strategy that make customers feel loved